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Art & Craft, DIY ideas and Tutorials – Craftbuds
Art & Craft, DIY ideas and Tutorials – Craftbuds
  • All Craft
  • Needlecraft
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    • Sewing
    • Embroidery
  • Jewelry Making
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Q&A with Modern Yardage + Giveaway!

  • Lindsay
  • May 23, 2013
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Have you heard about Modern Yardage, a new fabric design, manufacturing and retail company? Owner April Cobb and her team have just launched the business in March, printing fabric on-demand from their offices in Utah.

Modern Yardage offers designs from new and untapped talents who are professional designers. What is also fun about this new company is that the fabrics are based on 44″ designs, but they are printed on 58″ wide fabric, so the additional space in the margin is filled with fun extras!

I was excited to chat more with April about her launch of this creative business including the biggest challenges and what she hopes for the future. Read on, and be sure to enter the giveaway if you’d like to try out Modern Yardage fabric for yourself!

April, what is your background in, career-wise, and how did you become interested in modern fabric and sewing?

I have an advertising/marketing background. I worked in large ad agencies in New York City and Washington DC then after receiving my MBA, I worked in marketing and communications for the Intel Corporation. But I have been sewing seriously since High School (sort of freakishly, actually) and have always loved it. I spent hours as a teenager making my own prom dresses, bathrobes, and costumes. When I started staying home with my kids, I started a little business where I made tote bags and sold them at craft fairs and farmers markets. One day I walked into Pine Needles, a little modern quilting shop in the Salt Lake City area, and my life changed. I fell in love with modern quilting fabric. I hadn’t seen it before that moment. My bags became more beautiful because of this great find. This led to my designing a perfect, comfortable headband called the Macy Jayne Reversible Headband. From the beginning I used beautiful modern quilting fabrics as part of the design and people just wouldn’t stop asking where I got my fabric. The headbands became so popular and sold so well that I was going through fabric like crazy. I started looking into getting fabric wholesale, which got me more involved in the industry. Before long I was designing sewing patterns with Joel Dewberry and then started licensing my sewing patterns to Riley Blake.

Can you tell me about when the idea for Modern Yardage first started simmering? How did you create your plan of attack?

Through being a part of the industry and learning a lot from our friends and experiences in the industry, my husband and I became aware of the shortcomings of the fabric world. We recognized that there is an enormous lag time of 6 months to 1 year before fabric gets from the designer’s completed product to the arrival of the actual printed bolts of fabric into fabric stores in the US. This makes for a lot of speculation on trends. We recognized how from a fabric line, there are winner prints and there are loser prints. No one knows for certain which will sell and which won’t. So there are often too many bolts that get discounted and the designers, design companies, and the retailers lose money. Then the designs that do very well are in short supply and sewists and crafters can’t get them when they need them. Retailers miss out on the opportunity to sell those designs when they can’t get enough of them in time. Additionally, there are so many talented designers who don’t get the opportunity to get their designs on fabric. Traditional design companies cannot afford to give as many talented designers as they would like, the opportunity to work with them because their financial risk is too high and they often don’t even have warehouse space to house anymore lines of fabric.

My husband, Jay, and I were aware of the capabilities of digital textile printing and had learned a few things about it. I am not exactly sure how all of this came together into one brilliant thought. I only know that one morning, less than a year ago, Jay walked down the stairs and said, “I know what we need to do.” This is when he told me about his inspiration and his plan. I knew immediately that his idea of printing modern designs onto fabric, on-demand, had to be the way of the future. We leaped into bringing our vision into reality immediately and just 5 months later, modernyardage.com was live on the web. We have added to his original vision and have innovated to showcase our technology and unique use of our tools. It has all come together extraordinarily well.

We scouted out talented designers, created a vision for the branding of our company, built a website, ordered and built equipment, then rented a space for Modern Yardage to call home.

What were the practical barriers that you had to overcome in order to start your business?

We were fortunate enough to have enough money to start our business so that we didn’t have to share equity and could keep full control of our company. We have had some challenges in staffing. The roles we needed filled from the beginning were few, but it was critical that we found people who could contribute to our vision and carry it out effectively. In the end, we have taken on more ourselves than we should because it is too early and formative of a time to put others in the position to create the path to fulfilling our vision.

When we approached our first 5 designers, we had a resounding YES! from each of them. We felt very blessed to happen upon such a great group of people who believed in our vision, supported our efforts, and had patience with us. Cindy Lindgren, Heather Dutton, Emilie Daly, Dana Morgan, and Katie Schrader all had enough faith in our big idea to sign an exclusive fabric contract with us before we even had a logo or equipment. None of them had ever even met us in person. They just recognized early on that what we were doing had to be the way of the future and provided a great opportunity for them to be pioneers with us. As far as legal issues go, we approach legalities very seriously because Jay is an attorney as well as an MBA. He is able to work brilliantly with licensees to make agreements that are beneficial to them as well as to Modern Yardage.

The technology has been challenging. It took us and our operations manager a while to get the hang of it all. We are still learning all of the time and have certainly had moments of frustration and have even shed a few tears. At this point we have the operations well under control and we are now focusing on leveraging our technology to bring some new, never-before-seen innovations to the fabric world.

What does your typical day or week look like? How do you find a balance?

Oh dear! I don’t know how I pull it off sometimes. I get up early and get my kids off to school then go to work. I answer countless emails from hopeful designers, fulfill requests from our current designers, and I answer questions from customers. I work on strategy with staff concerning marketing and operations and manage priorities and schedules. There is always work to do on our website and products to add. Fortunately we now have a great team at Modern Yardage that works well together. The commitment of everyone and support that I get from operations and marketing keeps me going. I leave to pick up my kids from school in the afternoon and then take time off until they are all in bed. Then I stay up too late tying up details and writing more emails.

I still have piles of laundry to fold each week that often don’t get folded and soccer practices and swimming lessons to go to with my kids. I have to figure out what to make for dinner each night and try to get my kids to where they need to be on time. I am like all working moms, but since I am in charge, I can create my own flexibility. I never want my children to feel like I am not paying attention or that they aren’t important to me so I have to keep things as separate as possible. Jay and I really enjoy working together and talking about Modern Yardage and our goals for the business. Like our children, our business also brings us closer because it is also our baby. I don’t have great balance in my life, but I am not sure I ever will. I just make the best of things, set my priorities and keep a positive attitude. Somehow things usually work out.

What is your vision for Modern Yardage, and how does this tie in with what you believe is the future of the textiles business?

Our vision for Modern Yardage extends far beyond where it is now. We think that what we offer now is great, but we do have some tricks up our sleeve. Over the next year, new features will be added to our site that will allow more customization. These options will blow the minds of our customers. In a few years, we plan to expand in a way that will entirely change the way that people buy fabric. We are building strategic alliances so that our fabric becomes more readily available. Jay’s main responsibility is implementing our strategic plan, which includes building key alliances and managing critical research and development both with our equipment and our user interface. We think that before long, as technology improves and becomes more affordable, digital textile printing will take over. The old fashion way of screen printing fabric and importing it from overseas will be obsolete and the possibilities will be endless in textile design. Imaginations will soar and the industry will never look back.

Giveaway!

Modern Yardage is giving you the chance to win 2 yards of fabric of your choice! To enter to win, fill out the Rafflecopter widget below. Good luck!

a Rafflecopter giveaway

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  • april cobb
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Lindsay

Hi, I’m Lindsay Conner, an author, modern quilter, editor, and founder of the Lindsay Sews blog. I’m a Baby Lock ambassador and Stash Books author who loves writing modern sewing and quilt patterns for beginners and weekend sewists! I live in Indianapolis, Indiana with my husband, son, and two loveable cats, Murph and Chloe. I’ve been crafting for as long as I can remember. As a kid, I saved my dollar bills for trips with my mom to Jo-Ann Fabrics, where I’d find new floss for friendship bracelets or mini cross-stitch kits. Because my mom has always shared my love for crafting, she bought me my first sewing machine, a Hello Kitty Janome.

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294 comments
  1. Kim Y says:
    May 23, 2013 at 12:26 pm

    Wow! Thanks for the giveaway! 🙂

    Reply
  2. Kathy J says:
    May 23, 2013 at 12:28 pm

    What a great idea for a business!! Best wishes to you!

    Reply
  3. Andrea Giron says:
    May 23, 2013 at 12:29 pm

    I love the designs! Sewing is becoming so fun and trendy again, it’s wonderful to have some new, fresh fabrics to work with!

    Reply
  4. Vickie Aguilar says:
    May 23, 2013 at 12:32 pm

    Ooh! Hope I Win This One 🙂

    Reply
  5. Christine Sherman says:
    May 23, 2013 at 12:32 pm

    They print on 58″ wide fabric!

    Reply
    1. april Weeks says:
      May 24, 2013 at 9:12 am

      I made a dress out of this fabric and it was wonderful to work with!

      Reply
  6. Brandy Lutz says:
    May 23, 2013 at 12:33 pm

    You have some awesome fabrics!

    Reply
  7. Allyson says:
    May 23, 2013 at 12:34 pm

    Love the concept and the approach.

    Reply
  8. martha-ann wilkie says:
    May 23, 2013 at 12:35 pm

    thanks for the opportunity to win!

    Reply
  9. labix says:
    May 23, 2013 at 12:35 pm

    This is a great giveaway. The hardest part would be choosing the fabric.

    Reply
  10. Heather says:
    May 23, 2013 at 12:36 pm

    She has as difficult a time getting laundry folded as I do! 🙂

    Reply
  11. Jill McCoy says:
    May 23, 2013 at 12:36 pm

    I adore the Adora paisley….I would love to win some of this fabric, if I could choose this one, but any of the new fabrics are very pretty!!!

    Reply
  12. KimR says:
    May 23, 2013 at 12:37 pm

    I found their business start up information very informative!

    Reply
  13. Lisa says:
    May 23, 2013 at 12:37 pm

    I had no idea it took fabric so long to make it to market. I find the behind-the-scenes stuff like that so fascinating.

    Reply
  14. Fawn B. says:
    May 23, 2013 at 12:37 pm

    I had no idea the textile industry was heading in this direction. I personally find that really exciting!

    Reply
  15. Jen Richards says:
    May 23, 2013 at 12:37 pm

    This is so cool! I love that you can choose which scale you want…

    Reply
  16. Karen Wills says:
    May 23, 2013 at 12:37 pm

    I learned from the Q&A with April that Modern Yardage was created to fill a need in the fabric industry and that through hard work and keeping your priorities in order that anything can be accomplished. This was a very inspiring post to read, especially for me, who is just trying to find her niche in the home based craft business world. Wonderful article!!! Thanks for sharing.

    Reply
    1. April Cobb says:
      May 25, 2013 at 11:24 pm

      Hi, Karen. If I were you, I would figure out something that you like to do or make… even if it isn’t something you are totally passionate about and just start doing it. That is what I did. I didn’t even think too much about what I was making. I wasn’t a bag person. I didn’t own a lot or shop for them or ever even make them. But I just made a decision about what I was going to do and started doing it. Aside of always making a quality product and having excellent customer service, the key to being successful at it is getting yourself out there. I found that the more craft fairs and boutiques and markets I sold at, the more customers and crafters that I met and my opportunities grew exponentially. Soon I was the one providing others with opportunities. Try everything and invest in the business slowly. It’s a wonder where you will end up.

      Reply
  17. PK says:
    May 23, 2013 at 12:38 pm

    Printing on demand is the way of the future!

    Reply
  18. Debbie Wiese says:
    May 23, 2013 at 12:38 pm

    Love vintage fabric.

    Reply
  19. Gloria Kinores says:
    May 23, 2013 at 12:39 pm

    found this new business exciting! I’m a passionate sewer and love designing quilts and fabrics! I look forward to seeing more of your fabric and your business to be a big sucess!

    Reply
  20. Lisa N says:
    May 23, 2013 at 12:39 pm

    Love your sharing of a typical day!! Lets us moms know we aren’t alone in the business of the day!!

    Reply
  21. WendyMD says:
    May 23, 2013 at 12:39 pm

    I learned that even the pros have trying times, may shed some tears but keep going! You’ll get where you need to be 😉

    Reply
  22. Julia Chang says:
    May 23, 2013 at 12:40 pm

    It takes 6 months to a YEAR to get from the finished fabric design to getting the actual bolt into your customers hands! Wow! I always wanted to design textiles but then I’d have to learn extreme patience!

    Reply
  23. Mary Elder says:
    May 23, 2013 at 12:40 pm

    Love the patched fabric! Awesome to make a ruffled skirt for my 3 granddaughters!

    Reply
  24. Brandy Hallock says:
    May 23, 2013 at 12:41 pm

    I love the fact that you print on 58″ fabric. Yay! Your site is great and I could see your business being a great success.

    Reply
  25. Lisa Lisa says:
    May 23, 2013 at 12:41 pm

    I learned that April has previously worked with Joel Dewberry as well as Riley Blake.

    Reply
  26. Maxine says:
    May 23, 2013 at 12:41 pm

    Interesting how she got started.

    Reply
  27. trish hanson says:
    May 23, 2013 at 12:42 pm

    I love their fabrics!

    Reply
  28. Mary on Lake Pulaski says:
    May 23, 2013 at 12:43 pm

    I found out how many different jobs April had before she started this endevour.

    Reply
  29. trish hanson says:
    May 23, 2013 at 12:44 pm

    I love this fabric and that it is cut extra wide

    Reply
  30. Debora Kerr says:
    May 23, 2013 at 12:44 pm

    I didn’t know about their 58″ fabric.

    Reply
  31. Debbie says:
    May 23, 2013 at 12:44 pm

    That you have had some staffing issues, you are well funded (a good thing for a small business) and that technology has been an issue. You also make the numero uno fabric that I have been looking for to use in my pencil bags, and you are in the fresh mini quilt club, as am I. 🙂

    Reply
  32. Karen Christensen says:
    May 23, 2013 at 12:44 pm

    What a great idea! I love it! Good luck in this, I hope everyone jumps on board and helps you get this going!

    Reply
  33. Kathleen Conradt says:
    May 23, 2013 at 12:45 pm

    Congratulations on your new business, it looks wonderful! Thank you for the generous giveaway!

    Reply
  34. Michele Minehart says:
    May 23, 2013 at 12:46 pm

    After working in digital printing (on paper!) I find the idea of digital printing for textiles really fascinating!

    Reply
  35. mary anne fields says:
    May 23, 2013 at 12:47 pm

    I learned that hiring employees can be tough and that these fabrics are fabulous!

    Reply
  36. Krista says:
    May 23, 2013 at 12:48 pm

    Looking forward to what the future holds.

    Reply
  37. emme says:
    May 23, 2013 at 12:49 pm

    You learn from experiences and others in the industry!
    Thanks!

    Reply
  38. Agnieszka says:
    May 23, 2013 at 12:49 pm

    The colours are uncredible ! I love them 🙂

    Reply
  39. DebbieKL says:
    May 23, 2013 at 12:50 pm

    Very interesting to learn more about digital textile printing and the beginnings of the business!

    Reply
  40. Karyn Ashley-Smith says:
    May 23, 2013 at 12:50 pm

    What an awesome concept! I’d heard about them a few months ago…so glad this is moving forward at such a pace!

    Reply
  41. Diana Ramirez says:
    May 23, 2013 at 12:53 pm

    Wow, what a great business! Love the fabric designs.

    Reply
  42. Susan K says:
    May 23, 2013 at 12:53 pm

    Wonderful idea!

    Reply
  43. kathleenmph says:
    May 23, 2013 at 12:54 pm

    Love learning about all the technological innovations coming to the fabric industry. It’s so cool what can be done now.

    Reply
  44. Melinda says:
    May 23, 2013 at 12:54 pm

    The bit about digital printing taking over and screen printing being obsolete. Very cool concept!

    Reply
  45. Melia Small says:
    May 23, 2013 at 12:55 pm

    I love how strong you can see that she loves what she does.

    Reply
  46. Cynthia T. says:
    May 23, 2013 at 12:55 pm

    I love the concept. What an interesting article. Thanks for sharing this news.

    Reply
  47. lesley says:
    May 23, 2013 at 12:56 pm

    i look forward to the awesome things to come in the textile industry!

    Reply
  48. Heather says:
    May 23, 2013 at 12:58 pm

    I difmt realizes that their fabric was printed digitally.

    Reply
    1. Heather says:
      May 23, 2013 at 12:59 pm

      “Didn’t realize”

      Reply
  49. Cheryl Havrilka says:
    May 23, 2013 at 12:59 pm

    I have learned you are a very busy woman!

    Reply
  50. Roxanne S. says:
    May 23, 2013 at 12:59 pm

    How exciting to start this new adventure! Congratulations

    Reply
  51. Lou says:
    May 23, 2013 at 1:00 pm

    About digital printing and how she is juggling being a working mom/business owner:)

    Reply
  52. DeAnne Funk says:
    May 23, 2013 at 1:02 pm

    So much to learn, I find the fabric industry so fascinating.

    Reply
  53. Heather C. says:
    May 23, 2013 at 1:03 pm

    I learned that she sometimes has trouble getting her laundry folded too! I also love that all this started with handbags and headbands…very inspiring!

    Reply
    1. April Cobb says:
      May 25, 2013 at 11:28 pm

      Thanks, Heather. And honestly potty training is a nightmare when I am trying to do all of these other things too. If it isn’t one thing… it is another. I should probably get a cleaning lady!! LOL. Anyway, I hope that if you have a home business that you get yourself out there as much as possible… online and in the public at fairs and boutiques. You will never know whom you might meet as you present your product or service to your community. This is how I have made such wonderful and inspiring connections who have advised me and given me the opportunities that have gotten me to this point. Good luck to you!

      Reply
  54. JAIMIE @ {roxylove} says:
    May 23, 2013 at 1:05 pm

    Awesome!!

    Reply
  55. Belinda says:
    May 23, 2013 at 1:05 pm

    What an awesome adventure you are traveling!! And the fabric is beautiful!!

    Reply
  56. Robin Howard says:
    May 23, 2013 at 1:05 pm

    Had no idea about digital textile printing, but am now interested in finding out lots more about it!

    Reply
  57. Jessica says:
    May 23, 2013 at 1:06 pm

    She has a marketing/advertising background. 🙂

    Reply
  58. Joanie says:
    May 23, 2013 at 1:08 pm

    I love all the new exciting fabric. The Paisley is beautiful!

    Reply
  59. Sandie Oravec says:
    May 23, 2013 at 1:09 pm

    I learned that fabric printing is going in a completely different direction. Also that April is from the Salt Lake City area, which is where I have family 🙂

    Reply
  60. Maria says:
    May 23, 2013 at 1:09 pm

    Amazing business! It is very inspiring your story.

    Reply
  61. margaret Schindler says:
    May 23, 2013 at 1:10 pm

    I didnt realize that it takes so long to get a new line printed.

    Reply
  62. Mary Kay says:
    May 23, 2013 at 1:12 pm

    Who would of thought of the printing on demand by using digital printers – you learn something new everyday – thanks to Q&A like this one – THANKS

    Reply
  63. Katie says:
    May 23, 2013 at 1:12 pm

    I didn’t realize it takes a year from artist’s print to production!

    Reply
  64. Diane says:
    May 23, 2013 at 1:13 pm

    Very nice looking fabric. Looks like something I would use for sure.

    Reply
  65. Alice says:
    May 23, 2013 at 1:13 pm

    I didn’t even know that Modern Yardage existed before I read this!

    Reply
  66. Lana Bell says:
    May 23, 2013 at 1:17 pm

    I learn from your trying times!

    Reply
  67. ang says:
    May 23, 2013 at 1:19 pm

    Awesome writeup! It’s refreshing to hear a mama doesn’t have it all organized and perfectly scheduled, real world! X

    Reply
  68. Martha Gillispie says:
    May 23, 2013 at 1:19 pm

    Lovely fabrics! Would love to feel it and see it for myself! Yummy stuff!

    Reply
  69. Rowena Kerr says:
    May 23, 2013 at 1:20 pm

    “Digital Textile Printing” – amazing process!!

    Reply
  70. Manon says:
    May 23, 2013 at 1:21 pm

    Love it!

    Reply
  71. J says:
    May 23, 2013 at 1:21 pm

    Discovered students were learning about digital printing when I attended the University of Texas style show they hold at the end of every school year. Fascinating…..

    Reply
  72. Lesley says:
    May 23, 2013 at 1:22 pm

    I didn’t realise it normally takes 6months to a year for designs to hit the shops

    Reply
  73. betsy says:
    May 23, 2013 at 1:24 pm

    I love that new designers are being given a chance at Modern Yardage!

    Reply
  74. Debbie H says:
    May 23, 2013 at 1:26 pm

    It was very interesting to learn about digital printing. Thanks!

    Reply
  75. Bonnie Pfrimmer says:
    May 23, 2013 at 1:28 pm

    She has to be a mother and housewife by getting her kids to where they have to be and keeping the household together. Thank you for the interview…

    Reply
  76. Leilani says:
    May 23, 2013 at 1:28 pm

    I didn’t realize how long it took to get fabric into stores!

    Reply
  77. PEG HORVATH says:
    May 23, 2013 at 1:29 pm

    She loved sewing since high school….me, too!

    Reply
  78. Elizabeth C says:
    May 23, 2013 at 1:32 pm

    Blown away by this concept. Fantastic. Choices are endless.

    Reply
  79. Danielle Raichel says:
    May 23, 2013 at 1:33 pm

    This is super exciting. I love the idea already. Can’t wait to see what else ya’ll do! i’ll be stalking Modern Yardage now 🙂

    Reply
  80. Della says:
    May 23, 2013 at 1:35 pm

    She’s like all working moms but since she is in charge, she can create her own schedule and be more flexible.

    Reply
  81. Patsy Dunn says:
    May 23, 2013 at 1:35 pm

    Possibilities will be endless in textile design.

    Reply
  82. Lisa Fouser says:
    May 23, 2013 at 1:38 pm

    Love the story, fabrics and concept. Are the fabrics manufactured in the USA? Thanks

    Reply
    1. April Cobb says:
      May 25, 2013 at 11:33 pm

      Hi, Lisa. Unfortunately, we haven’t yet been able to source fabric from the US for an acceptable price. We would be thrilled if we could in the future; however, we are so proud of the fact that we employ people in Utah to print on our fabric rather than having to do this oversees. –April

      Reply
  83. Elaine Satterfield says:
    May 23, 2013 at 1:40 pm

    Changes are coming!

    Reply
  84. Sally Nicol says:
    May 23, 2013 at 1:41 pm

    Like the rest of us she struggles to fit work and home together and does not always fold her laundry plus there will be many exciting fabric possibilities coming soon.

    Reply
  85. Judy Cooper says:
    May 23, 2013 at 1:41 pm

    She is a very busy person and the fabric is 58″ wide.

    Reply
  86. Christina says:
    May 23, 2013 at 1:49 pm

    I love these fabrics! I am always look for something a bit out of the ordinary 🙂

    Reply
  87. Deb H. says:
    May 23, 2013 at 1:53 pm

    I learned that the fabric and designing business is not for the faint of heart!

    Reply
  88. Sharon Lichter says:
    May 23, 2013 at 1:53 pm

    Interesting to learn about digital fabric printing. Hopefully it will be more accurate than screen printing.

    Reply
  89. Jennifer Hagenbrock says:
    May 23, 2013 at 1:53 pm

    I wish I could design fabric. I have a hard enough time with my three kids.

    Reply
  90. Laura Bez says:
    May 23, 2013 at 1:54 pm

    I wish I could intern for her.

    Reply
    1. April Cobb says:
      May 25, 2013 at 11:37 pm

      Laura, of all of these wonderful comments, yours was the one that I loved the most. You made me laugh. I can’t wait until Tuesday when I can show your comment to my intern to let her know how “lucky” she is. LOL. Anyway, you can always send us your resume. Who knows?

      Reply
  91. Emily says:
    May 23, 2013 at 1:56 pm

    I love that she takes the afternoon off to be w her kids!

    Reply
  92. Desiree Shaver says:
    May 23, 2013 at 1:58 pm

    The fabric colors are amazing!!!

    Reply
  93. Brandi says:
    May 23, 2013 at 1:58 pm

    Learning from others with such valuable info. Thanks!

    Reply
  94. CarolAnn says:
    May 23, 2013 at 2:02 pm

    Wonderful product and 58″ wide!

    Reply
  95. Chris says:
    May 23, 2013 at 2:02 pm

    Very interesting interview! I really like the fabrics shown, and the wider widths will be awesome!

    Reply
    1. April Cobb says:
      May 25, 2013 at 11:38 pm

      Chris, The designs are only printed on 44″ of the 58″ wide fabric. The leftover space is used for messages from designers, blogger features, free patterns, etc…

      Reply
  96. Heather says:
    May 23, 2013 at 2:02 pm

    The fact that they had 5 designers say yes immediately speaks to what a great idea this is! And 58″ wide!!!!! Oh and when I got down to that Adora Paisley print, I gasped, because it is just awesome and I want some! 😀

    Reply
  97. Dell says:
    May 23, 2013 at 2:03 pm

    I found the use of digital printing interesting.

    Reply
  98. jessica says:
    May 23, 2013 at 2:04 pm

    Wow!I didn’t realize the fabric was printed digitally!

    Reply
  99. Janice Peavler says:
    May 23, 2013 at 2:05 pm

    It’s always good to here about advances in such a fun industry. The future looks very bright for fabric (and quilters)!!!

    Reply
  100. angiesue says:
    May 23, 2013 at 2:07 pm

    Really interesting article & some lovely fabrics. I had not heard about modern yardage & am glad I have now!

    Reply
  101. Sue says:
    May 23, 2013 at 2:10 pm

    Great idea,would love to see results

    Reply
  102. Sarah says:
    May 23, 2013 at 2:12 pm

    Digitally printed fabric, so cool!

    Reply
  103. Gail Dooley says:
    May 23, 2013 at 2:13 pm

    2 yards of fabric can go a long way on making a new quilt.

    Reply
  104. Kahiry Chagoya says:
    May 23, 2013 at 2:13 pm

    Jay is the bees knees, Mr. MBA attorney!

    Reply
  105. barbara woods says:
    May 23, 2013 at 2:15 pm

    she works very hard but plans on making some changes to make it better in the future

    Reply
  106. Lisa McGriff says:
    May 23, 2013 at 2:21 pm

    It’s hard to pick one thing, but I think this gives other people inspiration that if you work hard and follow your dreams, it can be reached!

    Reply
  107. Janet M says:
    May 23, 2013 at 2:23 pm

    Very fun and modern patterns!

    Reply
  108. Sue says:
    May 23, 2013 at 2:28 pm

    Great article…never heard of Modern Yardage, but will definitely check it out…love the fabric!!

    Reply
  109. Shauna Trueblood says:
    May 23, 2013 at 2:30 pm

    That she is a very busy woman, but a good mom!!!!

    Reply
    1. April Cobb says:
      May 25, 2013 at 11:42 pm

      Thank you, Shauna. I try. I am doing a lot so I often feel like I am not very good at any of it, but our family is too young and too important to take a back seat. “No success can compensate for failure in the home.” I appreciate your compliment. It inspires me to do better. –April

      Reply
  110. Suzie Hurst says:
    May 23, 2013 at 2:35 pm

    I always wondered about making fabrics, and I found the idea of digital printing very interesting!

    Reply
  111. Heather Braun says:
    May 23, 2013 at 2:38 pm

    They print on 58″ wide fabric! That’s awesome! I any wait to order to see why extra I receive! Very cool!

    Reply
  112. April says:
    May 23, 2013 at 2:42 pm

    I love it that you share your daily routine. I also love knowing that your business started out as selling tote bags as that is what I’m trying to do (other sewing items as well) right now.

    Reply
    1. April Cobb says:
      May 25, 2013 at 11:44 pm

      Good for you! Keep doing it. It gets monotonous sewing bags and stuff all of the time, but the benefit of selling my bags is that I got myself out there. The more you get in public and talk to consumers, boutique owners, and other crafters… the more opportunities you will find and the more you will learn to become successful. Quality product, great customer service, and NETWORK as you sell. Best of luck to you!! –April Cobb

      Reply
  113. Becky Greene says:
    May 23, 2013 at 2:44 pm

    I learned how quickly some people can take a dream to reality!

    Reply
  114. Ann says:
    May 23, 2013 at 2:49 pm

    I learned that she partnered with her husband to make a new career for themselves.

    Reply
  115. kim hyde says:
    May 23, 2013 at 2:50 pm

    wow boy she has lead an exciting life. I thought it was exciting that the fabric is 58″ wide. I love that paisley. it is always great to see people developing new ideas. can’t wait to see more.

    Reply
  116. Tiffany lagrange says:
    May 23, 2013 at 2:55 pm

    Good to know that my fellow successful designers have “loser designs” as well!”

    Reply
  117. Ali M says:
    May 23, 2013 at 2:59 pm

    That when you are committed, its easier to find people who will support your idea and work with you to make your dream a success. (talking about the 5 designers willing to be exclusive with them mainly 🙂

    Reply
  118. Kate says:
    May 23, 2013 at 3:01 pm

    Wow! Great to see some exciting fabrics and to see where the business of printing fabric is going.

    Reply
  119. Sandra says:
    May 23, 2013 at 3:02 pm

    There are definitely exciting new developments in the fabric industry!!

    Reply
  120. Alli says:
    May 23, 2013 at 3:02 pm

    I never knew there was such a thing as an exclusive fabric contract! How interesting!

    Reply
  121. Joellyn P. says:
    May 23, 2013 at 3:06 pm

    I learned that the fabric is designed for 44″ but printed at a larger size with extra things printed in the excess space

    Reply
  122. Cindy Helfer says:
    May 23, 2013 at 3:07 pm

    These are some really cool fabrics!

    Reply
  123. Jill Chiles says:
    May 23, 2013 at 3:10 pm

    I LOVE this idea!

    Reply
  124. Kirsten says:
    May 23, 2013 at 3:10 pm

    I learned that a challenging aspect for business is staffing. I have kept mine with just me, my daughter, and my husband, and I have a hard time wanting to give up more control than that!

    Reply
  125. Sally King says:
    May 23, 2013 at 3:13 pm

    Love your creativity! I do like the modern designs . Really need some adora paisley!!

    Reply
  126. Maryann Evers says:
    May 23, 2013 at 3:14 pm

    Love learning about new things! Now
    to try it!

    Reply
  127. Barbara Fetsch says:
    May 23, 2013 at 3:15 pm

    You are an inspiration 🙂

    Reply
  128. penelope paisley says:
    May 23, 2013 at 3:16 pm

    great interview! nice to hear a little more depth about the production of textiles.

    Reply
  129. Bethany says:
    May 23, 2013 at 3:18 pm

    I love in the question about you normal day that she just seems human…LOL…I know that sounds funny, but there are so many small entrepreneurs that are trying to make it in the crafting world and I don’t seems to have time to do what I want to make my business grow, but it is about balance and working hard…anyway there is my 2 cents!

    Reply
  130. Brittany says:
    May 23, 2013 at 3:20 pm

    It’s awesome to see that it’s possible for a husband and wife to work together in business and keep family first!

    Reply
  131. Vicky says:
    May 23, 2013 at 3:25 pm

    These fabrics are beautiful. I learned that it was even possible to print on textiles. I had no idea how that was done!

    Reply
  132. fenna says:
    May 23, 2013 at 3:30 pm

    that is so neat–I learned that fabric can be printed on demand!!!

    Reply
  133. Sherry Patton Phillips says:
    May 23, 2013 at 3:31 pm

    Beautiful fabric! I’m excited for a chance to use it.

    Reply
  134. Nancy says:
    May 23, 2013 at 3:35 pm

    I learned some things. It’s great to have the wider width fabric too. Thanks for the chance.

    Reply
  135. Kristi F says:
    May 23, 2013 at 3:36 pm

    I learned a little bit about the fabric industry! I had no idea it took a whole year for fabric to hit the stores. What a great idea for a company!

    Reply
  136. Sadie says:
    May 23, 2013 at 3:39 pm

    I found your article fascinating. Thank you for taking the time to share your knowledge and how your product came about with us.

    Reply
  137. Catherine K says:
    May 23, 2013 at 3:40 pm

    WOW, not only is it hard to be a mom- a working mom in this capacity (the description evades me…) is amazing. But I wish wild sucess for this new company!

    Reply
  138. Shelley C says:
    May 23, 2013 at 3:45 pm

    What a concept! So wonderful to see it coming into fruition. My only complaint would be that there won’t be any more closeout deals 🙁 But then, on the positive, a fabric would never be discountinued or run out. happy happy

    Reply
    1. April Cobb says:
      May 25, 2013 at 11:50 pm

      Shelly, your comment made me laugh. But if it is any consolation, I realized pretty early on that the things I made to sell, for which I had purchased the fabric from the clearance section, I had a very hard time selling. Typically, if it is on clearance, I steer clear because if the customers at the fabric store didn’t like it, I could be pretty sure that the majority of the public looking at my products wouldn’t want to buy it either. I do, however, LOVE getting discount fabrics that I like personally for things I am making for my family. A moment of silence for a future without clearance fabrics……. Ok. I have made peace with it. LOL –April Cobb

      Reply
  139. LINDA says:
    May 23, 2013 at 3:52 pm

    HI! I LEARNED THAT THEY PRINT ON 58″ FABRIC>HOW GREAT IS THAT! THANKS FOR SHARING!

    Reply
  140. Liz says:
    May 23, 2013 at 3:54 pm

    That it takes great people to open and operate a great business. Best of luck to you!

    Reply
  141. kelli says:
    May 23, 2013 at 3:54 pm

    I want to win fabric!

    Reply
  142. magda jakubiec says:
    May 23, 2013 at 4:06 pm

    It was very interesting to learn about digital printing. Thank you for a chance to win fabric!

    Reply
  143. kbo says:
    May 23, 2013 at 4:08 pm

    Digital Processing is a concept that in time will replace the screen printing process which is typically done overseas and I hope will bring back “Made In America” textiles.

    Reply
  144. Georgia Anderson says:
    May 23, 2013 at 4:09 pm

    I ‘sew’ look forward to fabric printed in the US again.

    Reply
  145. diane stanley says:
    May 23, 2013 at 4:13 pm

    I am excited about seeing this fabric in person soon.

    Reply
  146. moira says:
    May 23, 2013 at 4:15 pm

    wow that is geat would love to win something

    Reply
  147. Kerri Hunter says:
    May 23, 2013 at 4:16 pm

    It just goes to show you that when you put your mind to it you can achieve anything! I so love this fabric. Well done and I can’t wait to see what other designs you come up with

    Reply
  148. red carousel lion says:
    May 23, 2013 at 4:16 pm

    Interesting background

    Reply
  149. Teri powers says:
    May 23, 2013 at 4:25 pm

    Love the story and the fabric

    Reply
  150. Cindy Bechinski says:
    May 23, 2013 at 4:25 pm

    Wow, very interesting and I am so in love with the fabric designs! Wishing you all the success!

    Reply
  151. Tammy says:
    May 23, 2013 at 4:32 pm

    April has tons of laundry at home to fold is what I learned…lol…Don’t we all. 58 inch wide fabic with extras…That sounds really cool. Thank youf ro the chacne to enter

    Reply
  152. Jamimclaugh says:
    May 23, 2013 at 4:35 pm

    Wow! Print in demand! I love the concept and what she is producing!

    Reply
  153. Gillian says:
    May 23, 2013 at 4:37 pm

    exciting times ahead – fab fabric!

    Reply
  154. Karan says:
    May 23, 2013 at 4:37 pm

    This is a wonderful way to be introduced to your product..look great..hard to decide.

    Reply
  155. Elle says:
    May 23, 2013 at 4:38 pm

    How fun would those awesome patterned fabric be???

    Reply
  156. Pat O says:
    May 23, 2013 at 4:39 pm

    I love the wider yardage! I also love that she is a regular Mom with a regular family and trying to maintain the business and the home at the same time. Good job! Great fabric!

    Reply
  157. Laura says:
    May 23, 2013 at 4:47 pm

    I learned that they have even better ideas for the future – can’t wait for the customized fabrics – I think that will be amazing!

    Reply
  158. Karen McCormick says:
    May 23, 2013 at 4:51 pm

    I do like what you have planned for the shop and what you’ve already done. Keep up the good work.

    Reply
  159. Abby says:
    May 23, 2013 at 4:52 pm

    very interesting read. I love reading about I regular women (moms) with a dream and how they followed it even though the road was tough. very cool.

    Reply
  160. Kristen says:
    May 23, 2013 at 5:07 pm

    Would love to win!!

    Reply
  161. Susan V says:
    May 23, 2013 at 5:15 pm

    That, like every other mom, she has laundry to catch up on. 🙂

    Reply
  162. Kim McM says:
    May 23, 2013 at 5:17 pm

    I learned a little about the traditional fabric printing methods, and I agree that printing on demand sounds like the wave of the future. Plus, it is probably good to have a husband who is a lawyer if you want to start a business. I hope that didn’t sound snarky, I was just being realistic.

    Reply
    1. April Cobb says:
      May 23, 2013 at 8:52 pm

      I count my lucky stars every day that my husband is a lawyer… a NICE and honest lawyer, that is. It gives me a lot of confidence to know that he has my back, as well as that of Modern Yardage. 🙂 Thanks for your comment!!

      Reply
  163. RuthWW says:
    May 23, 2013 at 5:18 pm

    Wider yardage! Interesting process starting a new business.

    Reply
  164. DianeH says:
    May 23, 2013 at 5:30 pm

    What an interesting concept. Thanks for a chance.

    Reply
  165. Pamela says:
    May 23, 2013 at 5:34 pm

    Love it. Would love to try the yardage. I have many brides to be this year so I am sure they would love something made of this. Thanks for the opportunity to try for this giveaway.

    Reply
  166. Karen Schultz says:
    May 23, 2013 at 5:58 pm

    I would LOVE this fabric! I think the gray/yellow/white combination is awesome! Wow! 🙂

    Reply
  167. Robin (not ever sewing) says:
    May 23, 2013 at 6:03 pm

    I had no idea about the lag time from design to print in traditional manufacturing.

    Reply
  168. BreannaS says:
    May 23, 2013 at 6:10 pm

    I did not realize that fabric was printed with a digital printer. Very Cool

    Reply
  169. Janelle says:
    May 23, 2013 at 6:14 pm

    Very interesting article, thank you for a fascinating read and chance to win!

    Reply
  170. Laura Keane says:
    May 23, 2013 at 6:25 pm

    You must be very organized to run a family AND a business!!

    Reply
  171. Cindy McNicholl says:
    May 23, 2013 at 6:29 pm

    As a graphic designer for television and a crafter, I think this is an exciting way for designers to express their creativity in a way close to their hearts and on their own terms.

    Reply
  172. Mary White says:
    May 23, 2013 at 6:36 pm

    Digital printing can still produce vibrant colors. (Love the Adora Paisley!!)

    Reply
  173. Katy says:
    May 23, 2013 at 6:58 pm

    What a cool idea expanding the fabric, anything that means less piecing for giant backs is okay by me!

    Reply
  174. Laura says:
    May 23, 2013 at 6:59 pm

    Nice to learn about new businesses that start up! Digital printing sounds cool!

    Reply
  175. Diane says:
    May 23, 2013 at 7:00 pm

    How cool to see some take a hobby and turn it into a successful business! Congrats!

    Reply
  176. Pat V. says:
    May 23, 2013 at 7:02 pm

    I learned Jay is an attorney AND an MBA. Both incredibly useful attributes for starting a business.

    Reply
  177. jolene calvin says:
    May 23, 2013 at 7:02 pm

    Thanks for the opportunity.

    Reply
  178. Rebecca H. says:
    May 23, 2013 at 7:05 pm

    She started by selling totes at craft fairs.

    Reply
  179. Rebecca Van Horn says:
    May 23, 2013 at 7:19 pm

    LOVE the fabrics you showed – just gorgeous!

    Reply
  180. naomi ward says:
    May 23, 2013 at 7:22 pm

    I loved that they too have to balance the routines of the family and household with business and creativity!

    Reply
  181. cara says:
    May 23, 2013 at 7:22 pm

    digitally printed fabric is pretty cool!

    Reply
  182. Michele T says:
    May 23, 2013 at 7:24 pm

    First of all I found it interesting to note that this is a new business that offers new designs from new fabric designers… this is exciting! I also think that by offering digitally printed fabric is awesome!

    Reply
  183. Toya Charles says:
    May 23, 2013 at 7:25 pm

    Their business started with 5 designers.

    Reply
  184. Dottie Alexander says:
    May 23, 2013 at 7:54 pm

    I did not realize all the steps that are involved in designing new fabrics.

    Reply
  185. Kd Brown says:
    May 23, 2013 at 8:01 pm

    April Cobb is one blessed gal to have such a handy husband who is both an attorney and has an MBA! Golden!

    Reply
  186. Kathryn Phillips says:
    May 23, 2013 at 8:50 pm

    Very interesting article. I’m both a stay at home mom and a home-based business owner so I can completely identify with her. What a great way to get fabric to customers!

    Reply
  187. Sarah N says:
    May 23, 2013 at 8:50 pm

    That it can take up to a year lag time for the fabric to go on sale in stores!

    Reply
  188. Jennifer Lewis says:
    May 23, 2013 at 9:00 pm

    Beautiful and fascinating. I love how wide the fabric is. I wish I would have thought of this!

    Reply
  189. Chuck DeBono says:
    May 23, 2013 at 9:11 pm

    Nice giveaway and beautiful fabrics. thank you for the opportunity

    Reply
  190. Elizabeth Johnson says:
    May 23, 2013 at 9:20 pm

    Teamwork is very important! It is amazing it takes so long for designers to manufacturing! I never dreamed it could take so long the traditional way!

    Reply
  191. Jodi R says:
    May 23, 2013 at 9:23 pm

    Glad I am not the only one struggling to find balance with young kids and creativity and work 🙂 My laundry is in the basket waiting to fold. I normally fold as I take off the line, which helps, but I was racing a rain storm coming in so it just got pulled off this week.

    Reply
  192. Allison C says:
    May 23, 2013 at 9:33 pm

    digital printing taking over and screen printing becoming obsolete is very interesting.

    Reply
  193. Carmen says:
    May 23, 2013 at 9:35 pm

    I’m excited to place my first order!!

    Reply
  194. Polly Beckley says:
    May 23, 2013 at 9:48 pm

    Beautiful fabric!

    Reply
  195. Boo McCready says:
    May 23, 2013 at 10:09 pm

    This fascinating!! Good luck!

    Reply
  196. Joy says:
    May 23, 2013 at 10:23 pm

    It was very interesting to learn how the fabric printing cycles work. I didn’t realize the process took so long!

    Reply
  197. Michelle @ needle and nest says:
    May 23, 2013 at 10:26 pm

    Wow! I had no idea there was a digital method for printing on fabric.

    Reply
  198. Kimberlee says:
    May 23, 2013 at 10:42 pm

    I thought it was interesting learning about the lag time from the designers’ concepts to bolt & the process of hit/miss on designs.

    Reply
  199. Debbie says:
    May 23, 2013 at 10:43 pm

    The fabric is designed by new untapped designers. T

    Reply
  200. Diane says:
    May 23, 2013 at 10:45 pm

    Beautiful fabrics!

    Reply
  201. Melissa Nelson says:
    May 23, 2013 at 11:01 pm

    Had never heard of printing on demand–great concept!

    Reply
  202. Jess Z says:
    May 23, 2013 at 11:03 pm

    I had no idea about the lag time and the entire process. I did wonder about how they handled trends and why there seemed to be shortages on so many fabrics. I feel compelled to purchase more than needed for a project because my local stores can’t keep up with the demand. It’s all so informative! 🙂

    Reply
  203. Meghan Eschbaugh says:
    May 23, 2013 at 11:13 pm

    I also didn’t realize there was such lag time between design and release to customers. interesting.

    Reply
  204. Janelle M says:
    May 23, 2013 at 11:19 pm

    I enjoyed learning all about Modern Yardage – I had never heard of them. Sounds great!

    Reply
  205. Julie Sullivan says:
    May 24, 2013 at 12:02 am

    I learned about this new way to produce fabric that will revolutionize the industry. I am in awe of such genius!

    Reply
  206. Lesley says:
    May 24, 2013 at 12:07 am

    Wow, this is really interesting. I hope your company continues to succeede!

    Reply
  207. Mystica says:
    May 24, 2013 at 12:22 am

    I like to read about the various processes before the fabric hits the stores.

    Reply
  208. lesley dean says:
    May 24, 2013 at 2:26 am

    exciting times ahead for all sewing enthusiasts.

    Reply
  209. Stephanie A says:
    May 24, 2013 at 3:39 am

    I loved reading about how the idea came to her husband and they went for it! Digital printing…interesting as well!

    Reply
  210. Chriss says:
    May 24, 2013 at 5:43 am

    This is a great interview. I look forward to resounding success for Modern Yardage and the innovations that you bring to the industry. Winning the fabric would be nice too. 😀

    Reply
  211. Andrea Hadwin says:
    May 24, 2013 at 5:53 am

    I love the paisley!

    Reply
  212. Lucy @ Charm About You says:
    May 24, 2013 at 6:06 am

    that April and her team are fiercely creative and innovative!

    Reply
  213. Deborah Gunthorpe says:
    May 24, 2013 at 6:15 am

    That it takes 6 months to 1 year to get from the designers completed product to fabric on the bolt being ready for sale.

    Reply
  214. Susan says:
    May 24, 2013 at 6:20 am

    I loved learning about digital printing and printing on demand. Very curious about what the ‘extras’ are in the wider fabric.

    Reply
  215. DebV says:
    May 24, 2013 at 6:35 am

    Thanks for this beautiful fabric and your taking time to let us know how it all works to get a design to the store.

    Reply
  216. Joyce Mitchell says:
    May 24, 2013 at 6:42 am

    Enjoyed learning about the digital textile printing business & her faith in its future here in the US. Thanks.

    Reply
  217. Lisa Marie says:
    May 24, 2013 at 6:45 am

    The main thing I learned is that a business like this existed — I had no idea!

    Reply
  218. Susan says:
    May 24, 2013 at 6:57 am

    April and her husband started this business together

    Reply
  219. Martina says:
    May 24, 2013 at 6:59 am

    Sounds so great, 58″ wide. It was interesting to read about the process and that she designe together with Joel Dewberry!

    Reply
  220. Gilly Crews says:
    May 24, 2013 at 7:14 am

    I didn’t realize that fabric was printed digitally, but, it makes sense.

    Reply
  221. Rachelle says:
    May 24, 2013 at 7:24 am

    I learned about the lag time from design being finished to it actually arriving on the shelf.

    Reply
  222. Mhairi says:
    May 24, 2013 at 7:39 am

    I laughed at the laundry comment but I really loved finding out how she started the company and the challenges she faced.

    Reply
  223. Gill says:
    May 24, 2013 at 7:41 am

    How hard she works!

    Reply
  224. shirley tener says:
    May 24, 2013 at 7:49 am

    You learn from experiences and others in the industry!

    Reply
  225. Brigid W. says:
    May 24, 2013 at 8:26 am

    Learning about this is all very exciting! The new technique of fabric printing and the size of material that they use is great. I need to get some of this fabric for my stash!

    Reply
  226. Veronica says:
    May 24, 2013 at 8:37 am

    I learned that her background is in advertising/marketing.

    Reply
  227. Kim says:
    May 24, 2013 at 8:44 am

    Even the industry “superstars” struggle with finding balance in their lives!

    Reply
  228. Cath says:
    May 24, 2013 at 8:56 am

    I learned how tricky it is for designers to get their fabric designs into the stores, and how Modern Yardage makes that process easier and faster.

    Reply
  229. Margaret R says:
    May 24, 2013 at 9:03 am

    Wow! She is amazing. I am glad to hear she has household chores just like the rest of us. I also like the fact that her fabric is designed and printed in the USA.

    Reply
  230. Marilyn Tucker says:
    May 24, 2013 at 9:06 am

    She has an advertising/marketing background.

    Reply
  231. Wendy says:
    May 24, 2013 at 9:22 am

    Interesting interview. Thanks for sharing! I checked out the Modern Yardage website, this is exactly what I am looking for…lots of great prints to choose from!

    Reply
  232. Carol carrier says:
    May 24, 2013 at 9:26 am

    Love the concept and American made

    Reply
  233. PinkSodaPop says:
    May 24, 2013 at 9:35 am

    I’ve learned that a LOT more crafty people are going to be happy campers, getting ALL sorts of BEAUTIFUL modern prints, thanks to the great care of some very cool digital printers!

    ^_^ <3

    Reply
  234. Elena T says:
    May 24, 2013 at 9:40 am

    I think its wonderful that something as old as fabric and fabric printing can be transformed by modern technology and the inspiration and creativity of people. Very cool.

    Reply
  235. Fran says:
    May 24, 2013 at 9:41 am

    I learnt about the lag time between designs being finished & that it can be 6 to 12 months until they reach the market.

    Reply
  236. Diane says:
    May 24, 2013 at 9:50 am

    April designed the headband called the Macy Jayne Reversible Headband.

    Reply
  237. Jess M says:
    May 24, 2013 at 10:11 am

    I didn’t realize that it could take up to a year to actually get fabric printed and to the customer! The printing on demand is a brilliant idea so you don’t have the “loser” of the line! Love the designs!!

    Reply
  238. Debbie says:
    May 24, 2013 at 10:15 am

    It’s interesting to learn about how technology plays into new businesses.

    Reply
  239. Ellen M. says:
    May 24, 2013 at 10:17 am

    I am looking forward to them revolutionizing how we buy fabrics, and how they will use the digital printing processes in the future – more customization, etc! Thanks for the chance!

    Reply
  240. Lauren aka Giddy99 says:
    May 24, 2013 at 10:19 am

    I learned that there is another company out there that does custom printing on fabric (I had no idea)! AWESOME.

    Reply
    1. April Cobb says:
      May 25, 2013 at 11:08 pm

      Hi, Lauren. We digitally print fabric, but we do not print customers’ designs on fabric. We only print the designs by our exclusive team of designers. I just wanted to make sure that there wasn’t any confusion about our business model. –April

      Reply
  241. Suzanne says:
    May 24, 2013 at 10:45 am

    Very cool design concepts. So interesting to hear how the digital age is changing the textile industry!

    Reply
  242. Rachel Booth says:
    May 24, 2013 at 10:49 am

    I learned that there is another compnay that does custom printing – I only knew of Spoonflower! So excited to try them out! 🙂

    Reply
    1. April Cobb says:
      May 25, 2013 at 11:07 pm

      Hi, Rachel. I thought I should clarify. We digitally print fabric, but we do not print customer’s designs on fabric. We only print the designs by our exclusive team of designers. Our technology is similar to Spoonflower’s, but our concept and the quality of our product are different. Additionally, we charge only $10.99 per yard.

      Reply
  243. Trista Finch says:
    May 24, 2013 at 10:59 am

    What a great inspiration!! I am excited to start browsing and shopping the site but I am just as excited to see what great things are going to come!!

    Reply
  244. Kelly says:
    May 24, 2013 at 11:44 am

    Just found your blog thru Hang Tight Studio which I just adore. Please include me in your lovely giveaway.

    Reply
    1. April Cobb says:
      May 25, 2013 at 11:09 pm

      Heather Dutton of Hangtight Studio is wonderful. I am so glad that you follow her!

      Reply
  245. Linda Milward says:
    May 24, 2013 at 11:44 am

    I learned that no matter the education, if you have an idea and a vision, and love what you are doing, you can become successful .. looking forward to using some of these fabrics and to the surprises in the extra width 🙂

    Reply
  246. Lynda says:
    May 24, 2013 at 11:52 am

    Love hearing about new companies, especially fabric. Thanks for the opportunity.

    Reply
  247. Ellen Barth says:
    May 24, 2013 at 12:05 pm

    They print the fabric 58″ wide and put extra fun things in the extra space!

    Reply
  248. prsd4tim2 says:
    May 24, 2013 at 12:17 pm

    All the best to April and Jay in their exciting new venture!

    Reply
  249. Katie D says:
    May 24, 2013 at 12:41 pm

    An excellent way to start a business is by looking at the marketplace and seeing where there could be improvement – for customers, suppliers, AND retailers. Well done!! Modern Yardage is awesome.

    Reply
  250. Mrs.Pickles says:
    May 24, 2013 at 2:11 pm

    that she is very busy

    Reply
  251. Catherine says:
    May 24, 2013 at 2:44 pm

    That digital printing is really cool!

    Reply
  252. Rin says:
    May 24, 2013 at 3:30 pm

    It’s great to see us crafty folks get to ride the digital on-demand boom. Thanks for the comp and best of luck to Modern Yardage!

    Reply
  253. Dana says:
    May 24, 2013 at 4:57 pm

    I have learned that making a dream come true is possible! You need to work hard and have so much faith but it can be done! Thanks for the inspiration…

    Reply
  254. Mary Ann Stafford says:
    May 24, 2013 at 6:42 pm

    I knew nothing about digital printing. Love these fabrics.

    Reply
  255. [email protected]&Thread says:
    May 24, 2013 at 7:25 pm

    Modern yardage is a fabulous idea! It’s especially frustrating to see fabric I’d like online but then not being able to get it here in Australia for 6 months or at all.

    Reply
    1. April Cobb says:
      May 25, 2013 at 11:12 pm

      At Modern Yardage, we are specifically aware of the demand for and interest in fabric and crafting in Australia. There is an enormous amount of talent in your country. We are especially interested in business opportunities in Australia. Watch for it because you will see more about Modern Yardage in Australia in the near future.

      Reply
  256. Sara Nixon says:
    May 24, 2013 at 7:44 pm

    I learned to follow your dream, that regardless of background and education if you follow your passion you can be successful. I needed to hear that today.

    Reply
  257. Katie says:
    May 24, 2013 at 8:15 pm

    Very interesting concept.

    Reply
  258. Colleen says:
    May 24, 2013 at 9:06 pm

    I learned about their colour matching system. That is very innovative! The whole business is innovative, but that is the icing on the cake.

    Reply
  259. ritainalaska says:
    May 24, 2013 at 9:19 pm

    i learned alot about digital printing on fabric.

    Reply
  260. Diana says:
    May 24, 2013 at 10:38 pm

    I didn’t realize that it could take up to a year before a designers pattern could get onto a bolt of fabric!

    Reply
  261. hilary says:
    May 25, 2013 at 6:21 am

    they started with 5 designers

    Reply
  262. Mary says:
    May 25, 2013 at 6:57 am

    I learned that Modern Yardage exists and I can’t wait to check them out!

    Reply
  263. lynn b says:
    May 25, 2013 at 6:19 pm

    I liked the idea of the pattern being 45″ wide and the fabric being wider. Really think the idea of using the extra width creatively is great!

    Reply
  264. crystal moyer says:
    May 25, 2013 at 7:07 pm

    iot takes 6 months to a year for a designers print to actually be created

    Reply
  265. Mary P says:
    May 25, 2013 at 9:19 pm

    I have not heard of people doing 58″ wide fabric before. Even home dec is usually 54″, right?

    Reply
    1. April Cobb says:
      May 25, 2013 at 11:14 pm

      Home Dec fabric is typically 58″. We only print the design on 44″ of that width and then we include extras like free patterns and messages from the designers and wash instructions or blogger features in the the unprinted margin. It is a lot of fun!

      Reply
  266. Lynda Taylor says:
    May 25, 2013 at 10:15 pm

    Sounds like a wonderful new business and I wish you all the luck.
    Can’t wait to try some fabric for myself!

    Reply
  267. Trinity says:
    May 25, 2013 at 11:56 pm

    First and foremost, that this couple is going places. 🙂 I love that they have plans to “blow” customers minds. My thoughts are racing, trying to figure out what else they could possibly be doing. I also have to add that I’m in love, love, love with the fabrics!

    Reply
  268. Jennyroo says:
    May 26, 2013 at 12:34 am

    I didn’t know that she had a history with Joel Dewberry and Riley Blake… talking about coming from great things and going on to do even more great things!

    Reply
  269. Kelli says:
    May 26, 2013 at 5:04 pm

    I hadn’t heard of Modern Yardage before, so this whole interview was new to me! I loved the “extras” on the extra wide fabric base. 🙂

    Reply
  270. Laurel Marsolais says:
    May 26, 2013 at 6:36 pm

    I love hearing about what has inspired other quilters and sewists

    Reply
  271. Kathie says:
    May 26, 2013 at 8:35 pm

    Beautiful fabrics! Thanks for the opportunity to try these :-)!

    Reply
  272. [email protected] Sew Can Do says:
    May 26, 2013 at 9:22 pm

    The really unique “extra margin” space. Can’t wait to check out Modern Yardage!

    Reply
  273. Cheryl B. says:
    May 28, 2013 at 9:05 am

    I found their business start up information very helpful!

    Reply
  274. Jenn says:
    May 29, 2013 at 8:03 am

    This is so amazingly cool!I love the idea of fabric printing becoming domestic and involving higher-skilled labor in the future!

    Reply
  275. Deb says:
    May 29, 2013 at 9:20 am

    I loved hearing about her day and how she tries to fit it all in!

    Reply
  276. Carmen says:
    May 29, 2013 at 2:26 pm

    I didn’t know there was a lag time of 6 months to 1 year to get from the designer to the fabric stores

    Reply
  277. Tsoniki Crazy Bull says:
    May 29, 2013 at 5:58 pm

    I knew there was a time period between design and getting the fabric sold, but almost a year, wow. And I love that the fabric is printed on wider fabric!

    Reply
  278. diane says:
    May 29, 2013 at 10:02 pm

    I hope you are accepting comments as a form of entry as well because some of us still value our privacy without the FB worm. Thanks for the interview!

    Reply

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Art & Craft, DIY ideas and Tutorials – Craftbuds
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